The launch of its Afrobeats Live event in Paris on June 25th marked a turning point in the development of Martells cultural strategy. Martell is the oldest of the great cognac houses.
The occasion acted as a springboard for Martells subsequent cultural direction phase which will be characterized by credibility long-term goals and innovative collaboration. Afrobeats is influencing a generations self-perception as bold imaginative and determined.
The optimism and joy that characterize Afrobeats energy a dedication to questioning the status quo that has influenced both Martells and Afrobeats cultural legacies and a shared mindset based on pride teamwork and community are the driving forces behind this alignment. These similarities support Martells dedication to the movement which is based on a collaboration based on cultural intent and a common goal.
Blaqbonez X Martell X Afrobeats
